November 3, 2025 | Press Releases
MERIDIAN, ID — October 27, 2025— Brighton Corporation is proud to announce the official launch of Brighton Lifestyle, a company-wide initiative designed to create opportunities that enrich residents’ lives through connection, belonging, and purpose.
Brighton Lifestyle represents the next step in the company’s vision for community development—where thoughtfully designed places meet intentional, people-first programming.
Mission: Create opportunities to enrich your life through connection, belonging, and purpose.
A Foundation for Connection
Lifestyle has long been a defining characteristic of Brighton’s Cadence active-adult communities and the company’s flagship master-planned community, Pinnacle in Meridian. Through dedicated Lifestyle Directors, curated programs, and intentional design, these communities have set the standard for what it means to truly live well.
Brighton’s Lifestyle Directors—Lauren Brown, Brighton’s Lifestyle Program Director who leads programming at Pinnacle, and Amanda Travers, who oversees Cadence—play an essential role in bringing the company’s mission to life.
“We’re not just planning events,” says Brown, who helped establish Brighton’s Lifestyle foundation. “We’re creating belonging. Every program, class, and gathering is about building community through shared experiences.”
Travers adds, “Our residents tell us that connection is what makes a Brighton community feel different. It’s about knowing your neighbors, feeling supported, and being part of something meaningful.”
Lifestyle by Design
While Brighton’s Lifestyle Directors lead formal programming in select communities, the company’s broader design philosophy ensures that connection happens naturally across all Brighton developments.
Every park, trail, and gathering space is created with intention. They are designed to bring people together in everyday moments that foster authentic relationships. Whether guided by lifestyle programming or inspired by thoughtful community planning, residents experience what Brighton calls “lifestyle by design.”
“Lifestyle at Brighton is both a program and a principle,” said Jon Wardle, President of Brighton Development and Brighton Homes. “Our Lifestyle Directors create the experiences that bring people together, and our development and design teams create the spaces that make connection possible. It’s all part of how we help people live better, together.”
Expanding the Vision
Brighton plans to expand lifestyle programming into more of its future communities, continuing to evolve how residents live, connect, and thrive.
The company’s next milestone will be the rollout of Cadence at Pinnacle, Brighton’s fourth Cadence community, coming soon to Meridian, Idaho. Cadence at Pinnacle will combine active-adult living with the award-winning lifestyle programming that defines the Cadence experience.
About Brighton Corporation
Founded in 1968, Brighton Corporation is one of Idaho’s largest locally owned real estate developer, homebuilder, and property manager. Brighton’s portfolio includes residential, commercial, and mixed-use developments that prioritize thoughtful design, quality construction, and community connection.
With Brighton Lifestyle, the company continues its legacy of innovation by redefining what community living can be—creating spaces where people don’t just find a home, but a sense of belonging.
Media Contact:
Lindsey Bowshier
Director of Marketing
lbowshier@brighton.co
208-871-5307
www.brighton.co
